Survey Research

The scope of survey research is diverse, generally best understood by the technology required to successfully execute the studies. Envision three levels of technological complexity:

Level 1

Level 1:

Individuals comprising a targeted group are interviewed once. The results of their responses are aggregated, analyzed and a summary report prepared. For example, a hospital may wish to have a random sample of their former patients surveyed to determine their level of service satisfaction. This is the most frequently requested and least technically complex quantitative research to deliver.

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